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Here’s What You Need to Know About the #ImOnIt Campaign

April 20, 2016 by Andrea
Photo: YouTube Screenshot

Photo: YouTube Screenshot



We like to talk a lot about the various ways you can reinvigorate your sickle cell awareness campaigns, inject more fun into your fundraising, and just generally help the warriors of the world, whether you personally know them or not. Here, in the U.S., some of our favorite campaigns have been #BoldLipsForSickleCell, #SpeakOnSickleCellObama, and #SleevesUp.

Recently, we also learned about a new movement out of the UK called #ImOnIt. A collaboration of the African Caribbean Leukaemia Trust and NHS Blood and Transplant, this campaign seeks to raise awareness about the importance of minorities in the UK, especially black and mixed race people, to donate their blood, organs, and stem cells.

According to The Voice, a British newspaper geared toward the British Black community, there's also an accompanying short film featuring various UK celebrities calling for people to join the cause. The Voice reports: "During the video, the celebrities speak directly to camera and call on people to say 'I’m On It' and register to become a blood, organ, and stem cell donor. Alesha Dixon, in her support of the campaign, said: 'As a community we need to stand together and make a change to ensure anyone fighting an illness where a lifesaving donor is needed, has the chance to receive the ‘gift of life'. If we all say #ImOnIt – this will take us closer to that becoming a reality.'"

Check out the video about the campaign below, and to our UK friends reading this, let this be your #MondayMotivation to get on it.


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