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Fundraising Trends to Watch for and Implement in 2017

March 28, 2017 by Andrea

mobile fundraising for sickle cell

If there's one constant in this world, it's change -- and that includes your fundraising methods. Throughout each year, you and your team need to reevaluate your sickle cell awareness goals and how much money is needed to achieve them. Of course, you'll always have that group of loyal donors who are down for your cause, but solely relying on them and not appealing to new supporters is a fast way to stagnation.

This year, expanding your group of givers will require you to embrace mobile technology. Implement the fundraising trends below and see your troupe of donors diversify and grow.

1) Stay Social
Most people access social media -- think Twitter, Instagram, and Facebook -- on their mobile devices, so the updates you share on these platforms should be mobile-friendly. Encouraging them to click through to your website? Make sure your site is optimized for mobile. Downloading those social media apps to your phone is also imperative. You want to be able to respond to potential fundraising supporters quickly and efficiently, and if you're out and about and not near your computer, doing that will be difficult. To really ensure your messages are seen even if you don't have a large following yet, purchase social media ads that show well on computers and mobile devices.

2) Crowd Source
Once you've begun to establish a solid social media presence, take that another step forward and do some fundraising through online channels. Not only does this help save money you would have spent on a venue, promotional materials, entertainment, catering, and other incidentals, it will also help you reach a new demographic of prospective supporters -- people who may not want to or have time to attend an event, but would still like to give toward sickle cell research and awareness. Our top three favorite mobile-friendly crowdsourcing platforms? Booster, Pear, and GoFundMe.

3) Recurring Donations
If gyms, magazines, and Netflix can do it, so can you -- it's called an automatic renewal. Much more efficient than chasing down past contributors for another round of giving, only to have more than half of them not respond, recurring donations are the best way to ensure money stays coming in on a regular basis. Begin by setting up a recurring donation program (that donors can opt out of at any time) on your website -- using PayPal is a quick, mobile-friendly, and easy way to get started. To keep things simple, make the fundraising recurrences monthly. That way, as soon as someone signs up to donate a certain amount, that same amount will automatically be deducted from their accounts and sent to you each month.

Have you tried any of these fundraising trends? Tell us how it went in the comments below!


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