Photo: CreateHer Stock

As an advocate for sickle cell awareness, you already know the importance of being on social media. But, sending out a random tweet, Facebook, Instagram, or Snapchat post every now and then isn't going to help grow your follower count, and thus, spread your message. To help you determine the best tools for your chosen platform, we've rounded up a few of our favorites below:

1) Buffer
This easy-to-use website allows you to schedule posts on Twitter, Instagram, and Facebook in advance, freeing you up to actually interact with your followers, as well as devote more time to researching current news about sickle cell research. Buffer also provides analytics, so that you can easily see what types of posts perform the best.

2) Later
Formerly known as Latergramme, this website and phone app also lets you schedule posts ahead of time -- but only for Instagram. If you're mode of raising awareness centers primarily on visual content, this is a must-have.

3) Mention
Sure, you could continue to search Twitter, Instagram, and Facebook for mentions of your name/nonprofit/company, but Mention makes this process so much easier. Simply sign-up and this tool will begin monitoring your name and will send you an e-mail round-up of online mentions each day. Knowing what others are saying about you -- good or bad -- gives you a chance to respond, and if necessary, rethink your messaging.

4) Buzzsumo
With this tool, you can set up alerts to keep you aware and up-to-date on the latest SCD news. You can then share this news with your audience, furthering more awareness. News can come in the form of infographics, articles, videos, and more.

5) Quotes Cover
Ever wonder how other people create those gorgeous quote pictures? Well, now you, too, can transform your favorite motivational quotes (perfect for #MondayMotivation), into beautiful, shareable content. If you're looking for easy ways to also edit photos and create collages, check out PicMonkey and Canva.

Now that you're armed with these new tools, you can really take your sickle cell awareness to the next level.