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4 Ways to Reinvigorate Your Sickle Cell Awareness Campaign

November 2, 2015 by Andrea
These tips are the seeds you can plant to give new life to your awareness campaigns. (Photo: Kaboompics)

These tips are the seeds you can plant to give new life to your awareness campaigns. (Photo: Kaboompics)



Feeling like your SCD awareness methods have as much life as those Halloween ghosts? Put these four tips into play and breathe new energy into your movement:

1. Ask past participants to share photos of themselves at your events. Then, repost those photos on social media and your blog. Just as positive reviews can help sell products, photos of people positively engaging in your fundraising and volunteer programs can inspire others to get involved with your organization, as well.

2. Hold a Twitter Q&A. One reason for a drop off in activity may just be that not enough people are aware of what you're doing for the SCD community. Use social media to your advantage and set aside an hour or so once a week or once a month to answer questions people may have about your efforts. This will give you an opportunity to share information about upcoming events, any crowdsourcing campaigns you're running, and generally how people can join your team.

3. Rethink your events. Looking to attract an increased number of young people to join with your other established volunteers? Host an event that may interest that set more, such as a benefit concert or a game night. What's more fun that dancing the night away or unleashing your competitive spirit around friends, while raising money for sickle cell all at the same time?

4. Feel the love. Sometimes a lack of motivation can be the cause of your slump. It's not that you've completely lost your passion for raising awareness; you've just become a bit burned out. To combat this, start keeping a "love" folder in your e-mail, on your computer, or even in hard copy form. When that "meh" feeling starts creeping up, read all the positive feedback you've saved in your "love" folder and let that be the boost you need to step up your awareness efforts.

Overcoming campaign fatigue is simple once you decide to break out of your usual routine and implement fresh ideas. Which of these tips will you/have you used? How else have you brought new life to a volunteer slow down? Tell us in the comments below!


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